Lis is passionate about creating exciting and powerful ways for individuals and brands to engage with the right audiences through the most relevant channels.
Prior to establishing her own business, Lis held a senior communications role at the Virgin Australia Group. At the airline, she was responsible for strategic relationships with media and key stakeholders, public relations, and issues management. She was also the Managing Editor of Virgin Australia's inflight magazine, Virgin Australia Voyeur.
Lis began her career as a media adviser to The Hon. Malcolm Turnbull MP and was then the NSW Government's senior adviser on Trade, Investment, Tourism and Major Events. She has a Bachelor of Laws from UTS.